RESUME

RESUME 

EDUCATION

SEP 2019 - JUN 2023

UNIVERSITY OF OREGON, EUGENE OR - Bachelor of Science, Advertising & Special Education, Cum Laude

EXPERIENCE

JAN 2023 - PRESENT

SOCIAL MEDIA MANAGER - MDZN Studio, Portland OR (Remote)  

  • Clients: Mt. Angel Vitamins, Balanced Greens, Go-Out, Cytocharge, 3Point 

  • Formulated social strategies that led to a 463% growth in profile visits, a 60% increase in website taps, and an overall 43% growth in accounts engaged

  • Gathered monthly analytics to track growth and identify room for improvement 

  • Takeaway: Your audience is your biggest indicator in what you should be posting - not the algorithm.

MAY 2023 - SEP 2023

MARKETING ASSISTANT- A+J Partners, San Francisco CA (Remote)  

  • Compiled data for wine and spirit media kits, including nationwide competitions and trade publishers.

  • Designed eye-catching cover tiles for the varying media kits.

  • Created brief summaries for streamlined team communication, outlining completed tasks, priorities, and key questions.

  • Takeaway: Feedback is an essential part of growth and improvement. 

SEP 2022 - PRESENT

SOCIAL MEDIA & PR STRATEGIST - Allen Hall Advertising, Eugene OR 

  • Clients: Tailored, The NEST, O My Donuts 

  • Curated research-based strategy decks to elevate the brands’ social presence

  • Enhanced the brand's community by responding to direct messages, engaging with comments, and managing influencer prospects

  • Takeaway: Working on food accounts lead to constant sweet treat cravings. 

DEC 2021 - JUNE 2022

ART DIRECTOR- Allen Hall Advertising, Eugene OR 

  • Client: Protection Connection

  • Conceptualized and designed digital graphics about sexual health

  • Orchestrated a four-person design team to produce original multimedia content

  • Takeaway: Being uncomfortable is how we grow. 

SKILLS

HARD: Adobe Creative Suite, Hootsuite, Microsoft Office, Social Media, Editing, Canva, Copywriting, Influencer Management, Dropbox, Google Suite, HeyOrca, Trello

SOFT: Strong Written and Verbal Communication, Time Management, Pro Instagram Stalker, Team Entertainer, Detailed, Pop Culture Fan, Deadline-Oriented, Storyteller

AWARDS

UNIVERSITY OF OREGON DEAN’S LIST: Freshman, Sophomore, Junior, Senior

ALLEN HALL ADVERTISING: Best Winter Hire, 2021

DAILYMAIL UK: Girl With the Craziest Facial Expressions

EDUCATION

SEP 2019 - JUN 2023

UNIVERSITY OF OREGON, EUGENE OR - Bachelor of Science, Advertising & Special Education, Cum Laude

EXPERIENCE

JAN 2023 - PRESENT

SOCIAL MEDIA MANAGER - MDZN Studio, Portland OR (Remote)  

  • Clients: Sbarro, Lady Bird Soda, Age Bold, ThinkNW, To Be Loved Events, and CD Redding Construction

    • Coordinated and scheduled a variety of content across platforms, ensuring timely execution and accuracy.

    • Fostered engagement within multiple online communities.

    • Communicated with clients and internal teams regularly to ensure alignment.

    • Monitored and implemented emerging trends, applying strategic thinking and adaptability.

    • Analyzed performance metrics to drive improvements, showing my ability to prioritize tasks in a fast-paced environment and ensure optimal results. 

  • Takeaway: Your audience is your biggest indicator in what you should be posting - not the algorithm.

MAY 2024 - PRESENT

DIGITAL MARKETING ASSISTANT- A+J Partners, San Francisco CA (Remote)  

  • Created weekly marketing emails for 16,000+ subscribers, increasing click-through rates by 40%.

  • Managed website content and SEO strategies, boosting traffic and user engagement.

  • Developed visually appealing blogs for architects and interior designers, increasing product interest and engagement.

  • Collaborated with the Director of Marketing on imagery, copy, and strategy adjustments.

  • Takeaway: SEO is the silent driver of organic growth. 

MAY 2023 - MARCH 2024

MARKETING COORDINATOR - A+J Partners, San Francisco CA 

  • Adjusted email campaign strategy, increasing click-through rates by 15%.

  • Organized complex industry data into media kits and redesigned cover graphics, boosting sales and visibility.

  • Gained in-depth knowledge of the wine and spirits industry.

  • Takeaway: Mistakes are inevitable; what truly matters is how you handle them. 

DEC 2021 - JUNE 2022

ART DIRECTOR- Allen Hall Advertising, Eugene OR 

  • Client: Protection Connection

  • Conceptualized and designed digital graphics about sexual health

  • Orchestrated a four-person design team to produce original multimedia content

  • Takeaway: Ask questions, but only ask them once. 

SKILLS

Detail-Oriented, Strategic Thinking, Digitally Fluent, Well-Organized, Email Marketing, Social Media, Microsoft Office, Craft, PowerPoint + Keynote, Adobe Creative Cloud, Canva, Zendesk, Hootsuite + HeyOrca, Mailchimp + Klaviyo

CERTIFICATIONS

Google Ads Certification, Hubspot Email Marketing, B2B Content Marketing, Strategy: SEO Writing, Social Media Strategy

VOLUNTEER

PR/Social Media Strategist — 2023

  • Allen Hall Advertising - Eugene, OR Partnered with a team of creatives to develop social media campaigns, coordinate content calendars, and present pitch decks to clients at a student-run ad agency

Counselor-In-Training — 2020

  • YMCA - Santa Cruz, CA Developed leadership and teamwork skills while serving as a role model for younger children and supporting a positive camp environment.

AWARDS

UNIVERSITY OF OREGON DEAN’S LIST: Freshman, Sophomore, Junior, Senior

ALLEN HALL ADVERTISING: Best Winter Hire, 2021

DAILYMAIL UK: Girl With the Craziest Facial Expressions